Mitchie Takeuchi founded Arc Media in 1988 while attending New York University Graduate School at the Gallatin School for Interactive Communications. She began her career in DENTSU Corporation of America, one of Japan’s leading advertising agencies. Her work at the agency led to her role as producer of the TV series, Japan Today, a US-Japan co-production that aired on USA Network.
Arc Media’s original goal was to generate new business opportunities between US and Japanese companies in the entertainment and media industries. Mitchie has formed particularly close relationships with Japanese media and communications companies, think-tanks and leading manufacturers.
In the years since Arc Media was founded Mitchie and her consultants have:
- Developed and created groups of expert marketing teams for test-marketing and new launches of high-concept products.
- Created a global network of diverse multi-national professionals, enabling the company to provide our clients with swift and high-quality international business consulting services.
- Expanded the company’s expertise to provide global market insights, including the emerging markets of China, Russia, Brazil, Malaysia, Vietnam, Thailand, Turkey, India and the UAE.
- Introduced creative and innovative products and services that keep clients abreast of changes in current US lifestyles.
- Worked closely with leading consulting and communication companies, think tanks, BtoB and BtoC manufacturers as well as digital media and entertainment companies.
- Developed “In-Home Digital Video Stories,” enabling executives to share local market insights with their corporate leaders and marketing people.
- Regularly published her news columns in such leading Japanese publications as the Nikkei Sangyo Newspaper (Industrial Journal) and Chugoku Newspaper.
- Developed and created innovative joint venture projects such as a television production of “The Will Rogers Follies” with Pierre Cossette Productions and “Black and Blue” directed by Robert Altman with Reiss Media Enterprises for Japan Satellite Broadcasting Inc. (WOWOW Inc.). This was the first production of a live presentation of a Broadway show.